Mastering mass customization profitably

Mass customization is the economical production of individualized products – from photo books and personalized packaging to tailor-made advertising materials – in small batch sizes down to a run of one. It requires perfectly synchronized processes and seamless data flows so that every single order runs as efficiently as in mass production.

Conventional MIS/ERP systems date back to a time when mass production was the norm. They are not designed to handle personalized products and runs of one without additional programming. symphony, by contrast, was developed from the ground up for single copies, controls every order digitally and plans every resource down to the second.

symphony maps highly complex, variant-rich production paths through no-code workflows and triggers actions based on events – entirely without additional programming. This applies the scaling effects of mass production to personalized and individualized products.

symphony intelligently and automatically bundles individual orders into cost-optimized batches and gang forms. This makes even the smallest batch sizes efficient to produce, while every order is controlled digitally and every resource is planned down to the second.

Yes. With 360° integration, symphony seamlessly connects order channels and all production steps and becomes the integration hub of your smart factory via interfaces. This creates a single point of truth that makes every status, batch and address change transparent in real time.

No. symphony follows the principle of "configure instead of program": new customers, products, machines or processes are ready in minutes – without IT bottlenecks and without extra staff.

Yes. symphony makes any scale possible and grows with you from a start-up to an international enterprise – without changing platforms. As the only complete solution, it covers the entire lifecycle of personalized products.